What is a Medical Tourism Business Plan?
A business plan is a road map that provides directions to the medical tourism business. The Medical Tourism Business Plan describes the business goals and objectives, market potential, target customers, sales and marketing strategies, as well as financial feasibility of the medical tourism program.
The business plan could demonstrate the feasibility of a medical tourism business and provide a roadmap for its initial years of operation.
Typical components of medical tourism business plan include:
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Identify your VISION:
- What markets does it serve?
- Who are the target customers?
- What are the key products and services?
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Establish your MISSION:
- What is your unique selling proposition?
- What promise are you making to your clients?
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Determine your OBJECTIVES:
- What are critical activities for business success?
- What are your tangible goals for the year?
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Prescribe STRATEGIES for Success
- What is the blueprint/road map to achieve desired results?
- What is the direction, philosophy & methodologies?
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Create ACTION Plans
- What are the macro steps needed to bring these objectives into existence?
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Determine:
- Who will perform these activities to meet targeted goals?
Forces you to think systematically, realistically, and objectively about your medical tourism business
A reality check, determining the feasibility of your medical tourism business idea, which forces you to consider all relevant factors and assumptions
Communication tool for all stakeholders: management, financials, partners, employees, customers, etc.
A timetable for operations, helping you to coordinate all the diverse activities that go into running your own business.
Identify strengths, weaknesses, opportunities, and threats in the business model
A blueprint for medical tourism operations in order to achieve international business goals.
