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Consumer Demand Analysis


Do We Understand Medical Traveler?

PlacidWay Medical Tourism Global Research: Consumer Demand Analysis 


The emergence of consumer-centric healthcare and medical tourism has generated significant interest in global search for optimal healthcare.

Consumers are increasingly seeking healthcare solutions that fit their budget, treatment options, and buying preferences. In this new era of healthcare, the demand for health services is influenced by price, availability of specific treatment, and perceived quality.

PlacidWay conducted a global research to understand the characteristics of consumer driven healthcare and medical travel demand.

This research, based on a global sample of potential medical tourists, provides insights on:

  • Who are potential medical tourists in terms of age, economic and health status

  • Which treatments they would consider traveling abroad

  • Why they would travel abroad for medical treatment
  • Where they would go to obtain such treatments
  • How much they are willing to pay for such services, their price point

  • When they are ready to make medical travel decisions.

The research analyzed the perception of consumers in terms of what, why, how, who they will interact when considering medical travel. This established the characteristics of the demand and their perceived values. It further establishes how people do their research about medical problems, and subsequently, identifying criteria for medical travel, evaluation of type of cost packages and decision making timelines.

For any industry to flourish, the equilibrium of supply and demand is vital for its success.

Similarly, in the evolving medical tourism industry, the balance between healthcare consumer needs (demand) and provider’s product (supply) should balance in order for the solution to succeed.

Mr. Pramod Goel Brief Overview

Mr. Pramod Goel is president and founder of PlacidWay, an internationally recognized industry leader in medical tourism.

Mr. Goel is the author of recently released book Evolution of Medical Tourism: from Cottage Industry to Corporate World.

PlacidWay is a U.S.-based medical tourism company with presence in over 40 countries worldwide, offering most comprehensive solution to over 500 medical providers globally, from India to Turkey to Mexico and Costa Rica.

PlacidWay’s global presence includes patient referrals from all continents including the Americas, Europe, the Middle East, CIS, Africa, and Asia.

With nearly one million healthcare consumers from these regions accessing PlacidWay websites annually, PlacidWay has become a thought leader in the industry, providing globally deployed industry best practices, focused to attract international patients. PlacidWay has become an ultimate internet resource for the medical tourism industry.

Mr. Goel has a diverse and experience-rich background building and orchestrating start-ups, turnaround, and growth-oriented ventures.  His strategic leadership and entrepreneurship has resulted in several globally successful enterprises. He is a big picture thinker, with focus on establishing best business practices, enterprise standards, and operational excellence.

Mr. Goel has been instrumental part of many global organizations, delivering many strategic and tactical solutions across multiple industries such as healthcare, technology, travel/hospitality, energy and manufacturing. His vast management consulting experience includes strategic planning, operational execution, enterprise business modeling, among many other competencies and achievements.

Mr. Goel holds a Master’s in Industrial & Systems Engineering and a Bachelor’s in Mechanical Engineering.

Explore… Customize… Experience… Medical Tourism!

PlacidWay, a U.S.-based medical tourism company, is the ultimate internet resource for the health and wellness tourism industry.

PlacidWay helps improve top line performance, enhance competitive position, and achieve the most productive organizational alignment among people, processes, and systems. PlacidWay opens the door to an entire world of the finest in medical and wellness programs, presenting top experts in critical care, cosmetic procedures, complementary and alternative medicine, and medical spa retreats.  You can differentiate yourself in this highly competitive medical tourism market and gain competitive edge through PlacidWay.

PlacidWay is designed for those consumers who place a premium on their quality of life. Whether they have a physiological need requiring medical attention, a social motivation to change the way they look, or an inherent desire to seek self-actualization through organic, holistic, and healthy healthcare options, PlacidWay provides enormous options.

PlacidWay is a place where consumers begin their journey toward greater health, balance, and total well-being. It opens the door to an entire world of the finest in medical and wellness programs, presenting top experts in critical care, cosmetic procedures, complementary and alternative medicine, and medical spa retreats.  Consumers are given complete freedom to choose their own treatment at a medical center, and in a country of their choice.

PlacidWay, an internationally acclaimed medical tourism company helps healthcare providers enhance their competitive positioning while improving top line performance and achieving the most productive organizational alignment among people, processes, and systems.

PlacidWay combines a value-based approach with real-world expertise and client centric culture to create, build, and deliver outstanding solutions that give customer a competitive advantage.

Differentiate yourself in this highly competitive medical tourism market.

Contact PlacidSolutions for Medical Tourism Marketing Services

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