WORKSHOP AGENDA

–  Introductions

–  Review Workshop Goals and Objectives

–  Workshop Expectations & Principles

–  Understanding Next Generation of Medical Tourism Industry

• Understanding Medical Tourism Competition
• Characteristics of Medical Tourism Mainstream Marketplace
• Medical Tourism Consumer Buying Behavior

–  Creating a Actionable Business Plan

• Goals & Objectives – Short and Long-term
• Financial Planning – Budgeting & Expectations

–  Findability

• Personas Development Exercise
• Medical Tourism Customer Value Proposition to be a Market Leader
• Marketing Channel Evaluation & Expectations

–  Sellability

• Understanding Your Patients and their Needs
• Human Touch – Nurturing Customer Relationship

–  Profitability

• TOTAL Customer Satisfaction
• Return on Investment and Business Sustainability

–  Medical Tourism Infrastructure

• People – Organizational Requirements
• Processes – Business Process Management
• Systems – Tools Requirements such as CRMs, CMS, EMRs

–  Workshop Summary & Wrap-up