Are you ready to face the Global Medical Tourism Competition?
Creating Sustainable Medical Tourism Program
Workshop Agenda
– Introductions
– Review Workshop Goals and Objectives
– Workshop Expectations & Principles
– Understanding Next Generation of Medical Tourism Industry
- Understanding Medical Tourism Competition
- Characteristics of Medical Tourism Mainstream Marketplace
- Medical Tourism Consumer Buying Behavior
– Creating a Actionable Business Plan
- Goals & Objectives – Short and Long-term
- Financial Planning – Budgeting & Expectations
– Findability
- Personas Development Exercise
- Medical Tourism Customer Value Proposition to be a Market Leader
- Marketing Channel Evaluation & Expectations
– Sellability
- Understanding Your Patients and their Needs
- Human Touch – Nurturing Customer Relationship
– Profitability
- TOTAL Customer Satisfaction
- Return on Investment and Business Sustainability
– Medical Tourism Infrastructure
- People – Organizational Requirements
- Processes – Business Process Management
- Systems – Tools Requirements such as CRMs, CMS, EMRs
