In the last twelve months the UK saw a 38 % jump in downloads of free‑to‑play battle‑royale titles on iOS and Android. That isn’t just a vanity metric; the average session length grew from 18 minutes to 27 minutes, meaning players are staying glued to their phones longer than ever.
mobilegaming
In 2023, the average UK smartphone user logged 4.2 hours of gaming per day, up from 2.8 hours in 2019. That jump isn’t just about more time; it’s about how games feel.